In an effort to compete with the success of McDonald's new Gilroy Garlic Fries, Jack in the Box has debuted its own pungent side dish made with garlic herb sauce.
The new Garlic Herb Fries from Jack in the Box consist of the chain's signature crispy French fries topped with a creamy garlic herb sauce. The sauce used on the fries is similar to that used to top the Buttery Jack burger. With the addition of the new condiment, the fries are described as packing "a garlicky punch that’s perfect as a snack or a side….or warding off unwanted nocturnal Transylvanians."
With a growing demand for new ways to enjoy classic side dishes such as French fries, other chains are sure to follow the lead of McDonald's and Jack in the Box.
Herb-Topped French Fries
Jack in the Box's New Fries are Topped with a Garlic Herb Sauce
Trend Themes
1. Innovative Fast Food Fries - There is an opportunity for fast food chains to differentiate themselves by creating unique and flavorful sauce options to top their traditional fries.
2. Gourmet Fast Food - Fast food chains can tap into the upscale fast-casual market by introducing gourmet ingredients and unique flavors to their menu items.
3. Variety in Fast Food Menus - Given the consumer demand for new ways to enjoy classic fast food items, there is an opportunity for fast food chains to introduce new and exciting side dishes to their menus.
Industry Implications
1. Fast Food Industry - Fast food chains need to continuously innovate their menu offerings to keep up with growing consumer demand and stay competitive in the market.
2. Food and Beverage Industry - Innovation in fast food menu items creates opportunities for ingredient and condiment suppliers to partner with fast food chains and provide unique flavors and ingredients.
3. Packaging Industry - Given the trend towards more unique and innovative menu items, packaging suppliers have an opportunity to develop new and creative packaging options that enhance the consumer experience.