As more consumers opt to eat less meat, Gardein® Suprême is meeting consumer demand with the launch of its new Plant-Based Burger, available at grocery stores across Canada. Designed to look, cook, and smell like meat, the new plant-powered burger boasts 20 g of plant-based protein per serving will appeal to flexitarians, vegetarians, and vegans looking to eat at home.
"As a leader in the plant-based category in Canada, it's essential that we provide consumers with a delicious burger as part of our product lineup," said Ian Roberts, Vice President and General Manager at Conagra Brands Canada. "Burgers are the point of entry for many consumers into the meat alternative category, so creating a quality product that delivers on taste, texture and that burger-like experience was crucial for us to get right—we can't wait for Canadians to finally try it this summer."
High-Protein Plant-Based Burgers
The Gardein Suprême Plant-Based Burger Just Hit Grocery Shelves
Trend Themes
1. Plant-based Meat Alternatives - There is a growing trend of consumers opting to eat less meat, creating an opportunity for companies like Gardein to create high-quality plant-based burgers that taste, look and smell like meat.
2. High-protein Products - Consumers, especially those on plant-based diets, are increasingly looking for high-protein alternatives, creating an opportunity for Gardein to offer a plant-based burger with 20g of protein per serving.
3. Flexitarianism - The rise of flexitarianism, where consumers aim to reduce their meat consumption without giving it up completely, has created a demand for high-quality meat alternatives, and the Gardein Plant-Based Burger caters to this growing trend.
Industry Implications
1. Food Manufacturing - Food manufacturing companies have an opportunity to tap into the growing demand for plant-based meat alternatives, by investing in research and development to create high-quality products like the Gardein Plant-Based Burger.
2. Grocery Retail - Grocery retailers have the opportunity to cater to the growing demand for plant-based meat alternatives by stocking products like the Gardein Plant-Based Burger, appealing to health-conscious, environmentally aware customers.
3. Fast Food - Fast food companies have the opportunity to attract consumers who are reducing their meat consumption with plant-based alternatives like the Gardein Plant-Based Burger, offering a healthier and more sustainable option for customers.