You may not have sat down to play a board game since childhood, but if you have some free time on your hands thanks to the recession, Katie Hatz's 'Nothin' Doin': The Game of Gainful Unemployment' is one you've gotta try. The premise of the game is to achieve happiness without the doldrums of a traditional 9-to-5 job by balancing the alternative currencies of pleasure, time and money.
Strangely, 'Nothin' Doin': The Game of Gainful Unemployment' reminds me of a study our own Jeremy Gutsche consulted on with AMEX on potentialism. If that term is new to you, check out our recap below.
Potentialist Board Games
Katie Hatz's 'Nothin' Doin': The Game of Gainful Unemployment'
Trend Themes
1. Alternative Currency Games - Developing board games that emphasize alternative currencies of pleasure, time, and money for gameplay.
2. Atypical Career Path Games - Creating board games that encourage players to find happiness without conforming to traditional 9-to-5 jobs and career paths.
3. Happiness-driven Games - Designing games that prioritize the achievement of happiness as the main objective for gameplay.
Industry Implications
1. Board Game Industry - Companies in the board game industry can develop alternative board games with unique themes and mechanics to target a new demographic.
2. Gamification Industry - Gamification professionals can utilize the concept of alternative currencies to develop unique gamified systems for corporate training and employee engagement.
3. Entertainment Industry - Production companies in the entertainment industry can create TV shows, movies, and theater productions centered around the concept of happiness and alternative lifestyles.