MICIS is a Latvian wine and game meat products brand who was in need of a charismatic yet authentic packaging scheme to showcase the character of the products. In order to achieve just that, MICIS worked with Janis Andersons, who took inspiration from the heritage feel of pen, paper and handwriting.
The results are a dynamic range that recalls imagery of a biologists experiment. Each wrapper denotes the flavor of that particular variety with a red circle around the elements in question. The game meat products range from moose, deer, boar, ostrich and rabbit. The wines include cherry, honey, strawberry and apple. The game meat products appear like gourmet chocolate thanks to a cardboard wrapper and slick red string tied around the package.
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
Trend Themes
1. Heritage-inspired Packaging - There is an opportunity for businesses to tap into consumers' nostalgia for the past through packaging that embodies heritage feel.
2. Dynamic Flavor Packaging - Innovative packaging that effectively communicates the flavor of a product through visual elements can help businesses differentiate themselves in crowded markets.
3. Game Meat and Wine Products - Entrepreneurs in the food and beverage industry can consider offering unique game meat products and wines to tap into the growing demand for novelty and exoticism in food choices.
Industry Implications
1. Food and Beverage - Businesses can innovate in the food and beverage industry by offering novel products with eye-catching packaging that appeals to nostalgic and adventurous consumers alike.
2. Packaging and Labeling - Entrepreneurs can create opportunities in the packaging and labeling industry by providing customized, creative, and memorable packaging solutions that enhance the appeal and value of their clients' products.
3. Gourmet Food Products - There is a potential for entrepreneurs to disrupt the gourmet food industry by offering unique, high-quality game meat and wine products that appeal to consumers seeking more authentic and diverse culinary experiences.