In this funny Christmas ad by Morrisons grocery store in the UK, a series of struggles that are familiar to all around the holidays can be observed. The video opens with the woman of the house waking up and narrating "And so it begins. It’s everywhere." Delivered in a storybook tone, the narration continues as decorations are hung, the tree is set up, school plays are rehearsed and "before you know it, it’s here," says the woman/mother/wife. She’s seen seated in a boxing ring with a turkey as they go round after round.
Later, the visitors show up in a line stretching around the block. The "helpers" arrive as well and in a hilarious moment open one cupboard which leads to another cupboard which leads to another cupboard because they "don’t know where anything is." Throughout this funny Christmas ad, the tone is soft and hopeful. This allows for the warm ending where the entire family is seated around the table passing around dishes of food and the tired, worn mother looks on smiling. This is all part of Morrisons’ social media campaign to engage their customers around the holidays. Shoppers are encouraged to visit their Facebook page and submit their own "criminal Christmas photos" for a chance to win prizes.
Realistic Holiday Struggle Ads
The Funny Morrisons Christmas Ad Plays on Holiday Stresses
Trend Themes
1. Realistic Holiday Struggle Ads - Holiday-themed ads that highlight common struggles can be a successful and relatable marketing strategy.
2. Humorous Social Media Campaigns - Using humor in social media campaigns like Morrisons' 'criminal Christmas photos' contest can drive engagement and consumer participation.
3. Soft and Hopeful Advertising - An advertising tone that is optimistic and uplifting, like in Morrisons' funny Christmas ad, can resonate with audiences during uncertain times.
Industry Implications
1. Grocery Stores - Grocery stores can utilize humorous holiday ads to differentiate themselves and engage customers in a crowded market.
2. Social Media Platforms - Social media platforms can develop tools and features to support and amplify creative and humorous user-generated content like Morrisons' 'criminal Christmas photos' contest.
3. Advertising and Marketing - Advertising and marketing firms can offer expertise and guidance to businesses looking to create successful and relatable holiday campaigns like Morrisons' funny Christmas ad.