Beer is reportedly not as popular with consumer demographics such as Millennials as older generations like Boomers, so the new Funky Buddha Piña Colada Ale comes as a different option that is something of a hybrid brew.
The beer starts off as an imperial cream ale that has been made with real coconut and pineapple before it's placed in Jamaican rum casks where it's aged for several months. The beer is then bottled at 10.8% ABV in order to provide the perfect flavor experience that beer drinkers and cocktail connoisseurs alike will all enjoy.
The Funky Buddha Piña Colada Ale rethinks a traditional summertime cocktail into something that could be more appealing for those who are looking for something a little different to enjoy with friends.
Tropical Cocktail Ales
The Funky Buddha Piña Colada Ale Kicks Off the Living Barrel Series
Trend Themes
1. Hybrid Beverages - Manufacturing alcoholic drinks that combine the tastes of cocktails with traditional brews to appeal to a younger audience.
2. Aged Flavors - Aging beer in liquor barrels to develop flavors and aromas that resemble classic cocktails.
3. High-abv Varieties - Creating brews with high alcohol by volume (ABV) to provide more adventurous drinkers with new flavor experiences.
Industry Implications
1. Craft Beer - Craft breweries can tap into the opportunity to create unique and intriguing flavors in beer by experimenting with blending traditional beer-making ingredients with classic cocktail flavors.
2. Liquor - Liquor manufacturers can leverage the growing interest in hybrid alcoholic beverages by producing innovative products that combine traditional spirits with beer-like ingredients.
3. Beverage Catering - Beverage catering companies can use the trend of aged flavors and high ABV varieties in craft brews and cocktails to elevate their offerings and attract more adventurous consumers looking for unique drink experiences.