Eric Emanuel works in collaboration with adidas to launch the special Fundamentals collection full of sporty goods adorned in bright color palettes. The duo drop items that are functional in the world of sports and also fused with streetwear themes as well.
The collection sees the footwear options and details it is a colorway of blue, white, pink, and yellow for a stark look. It also reads its own special details including N3XT L3V3L FUTURENATURAL that rests right by the clear toe box section. There is a tri-tonal set of laces to really elevate the look of the entire range. The apparel options include mesh shooting tops and tank tops and a classic ringer tee.
Vibrant Basketball Sportswera
Eric Emanuel and adidas Basketball Drop the Fundamentals Collection
Trend Themes
1. Bright Sports Apparel - Opportunity to disrupt the traditional market of plain workout clothes with playful, colorful and street-stylish options.
2. Sports-streetwear Fusion - Opportunity to create a new category of athletic clothing that merges functionality with urban aesthetics.
3. Custom Footwear Details - Opportunity to innovate in athletic footwear by adding unique and personalized features to enhance the overall design.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to incorporate more colorful and stylish options that appeal to streetwear consumers.
2. Streetwear - Opportunity for streetwear brands to expand their offerings by incorporating functional sportswear that appeals to both athletes and urban consumers.
3. Athletic Footwear - Opportunity for athletic footwear brands to include unique personalized features that enhance the overall look of the shoe.