Superfruit smoothie bowls, brimming with antioxidants, vitamins and minerals, inspired Pitaya Foods' line of Functional Smoothie Bowls to emphasize the unique health benefits.
The lineup includes nutritious, convenient bowls that are ready to eat right out of the freezer and available in varieties like Energy, Immunity and Clarity. While the Recover Bowl shares the taste of chocolate, banana and sunflower butter with a focus on natural, high-protein ingredients, Pitaya Foods' Inner Health Bowl supports digestion and gut health with over 1 billion cfu/g of probiotics in a creamy blend of dragon fruit, pineapple and mango.
Pitaya Foods launched Bite into Bright, its inaugural national media and advertising campaign, spotlighting the powerful effect of superfruits and how the brand's nutrient-packed products can help people lead bolder, brighter lives.
Functional Smoothie Bowls
Pitaya Foods' Superfruit Bowls Support Recovery, Energy & More
Trend Themes
1. Probiotic-enriched Foods - With more than 1 billion cfu/g of probiotics, these superfruit bowls improve gut health while also delivering delicious flavors.
2. High-protein Desserts - Functional smoothie bowls like the Recover Bowl offer a high-protein alternative in the form of a sweet, frozen treat composed of chocolate, banana, and sunflower butter.
3. Convenient Nutritious Meals - Ready-to-eat bowls that are packed with vitamins and minerals provide a hassle-free option for health-conscious consumers seeking energy and immune support.
Industry Implications
1. Health and Wellness - Functional smoothie bowls fortified with superfruits and probiotics align with growing consumer interest in holistic health solutions.
2. Frozen Foods - The availability of nutrient-rich, ready-to-eat smoothie bowls unveils new possibilities for the frozen food market, catering to busy, health-focused individuals.
3. Advertising and Marketing - National media campaigns like Bite into Bright showcase how brands can effectively highlight the health benefits of their nutritious offerings.