British brewery Greene King is launching 'Old Master Hen,' a tasty and full-bodied ale that is noted for having a beautiful amber hue that gives way to a rich and stimulating flavor profile.
The 'Old Master Hen' ale, which comes in at a more than respectable seven percent ABV, is a strong brew that contains the hop bitterness reminiscent of great English ales, along with citrus notes that a foundation of toffee and fruit. What's more, this particular beer benefited from the process of bottle conditioning, wherein deeper flavor profiles emerge as the beer continues to ferment in the bottle, resulting in subtle carbonation.
Developed by Greene King master brewer Ross O'Hara, this ale is a triumphant invention that speaks to the importance of intent and thoughtfulness in the brewing process. "This is a beer to sip and savour and we feel the name ‘Old Master Hen’ perfectly summarizes an ale that has centuries of brewing expertise under its belt and is a true gift for beer enthusiasts," said O'Hara.
Amber Full-Bodied Ales
This Beer Shares Many Characteristics With Traditional English Ales
Trend Themes
1. Full-bodied Ales - Brewers can explore the development of a new line of full-bodied ales that have deep and rich taste.
2. Bottle-conditioned Beers - The process of bottle conditioning provides fertile ground for brewers looking at creating less carbonated beer that is more flavourful.
3. Craft Brewing - Master brewers can take advantage of the growing trend of craft beers by creating specialty and limited-edition ales that appeal to enthusiasts.
Industry Implications
1. Brewing - Brewers looking for ways to stand out in the crowded beer industry can take advantage of the trend towards premium and craft beers by developing specialty and full-bodied ales.
2. Hospitality - Restaurants, bars, and pubs can cater to the growing trend of craft beers by featuring full-bodied and bottle-conditioned ales in their menu.
3. Retail - Beer retailers can build up their inventory of craft beers by stocking up on full-bodied and unique ales that appeal to beer enthusiasts.