"SHE is the must-have toy this festive season, flying off the shelves. But the season in question is Eid al-Adha next month, not Christmas. Santa Claus means nothing to her.
Fulla, the Muslim doll, is now thought to be the best-selling girl’s toy in the Arab world, two years after she first came on the market, displacing her Western rival, Barbie, in shops across her native Levant.
With thick black hair and large dark eyes, Fulla is the physical antithesis of Mattel’s blonde, empty-eyed icon of Western consumerism." - SMG.COM.AU
Fulla the Muslim Barbie
Best Selling Girl's Toy in the Arab World
Trend Themes
1. Islamic Toy Market - With Fulla already a standout hit in the Arab world, appealing to the growing Islamic toy market presents an opportunity for toy manufacturers.
2. Diversity & Inclusion - Fulla's popularity showcases the need for toy manufacturers to diversify their offerings and strive to be more inclusive of various cultures and religions.
3. Ethical and Religious Considerations - As Fulla's popularity grows, more companies may explore creating ethically and religiously-sensitive toys for various markets and cultures.
Industry Implications
1. Toy Manufacturing - With Fulla's incredible popularity amongst Muslim girls, toy manufacturers can explore the potential of creating more culturally-sensitive dolls and toys, tailored for specific communities and markets.
2. Islamic Marketing - Fulla's success highlights the potential for marketing to Islamic consumers and the need for more understanding of the specific needs and beliefs of this particular market.
3. Fashion - Fulla's fashion-forward clothes and accessories present an opportunity for fashion companies to explore traditional Islamic attire and fashion trends in Muslim communities worldwide.