While sushi has undoubtedly become one of the most popular cuisines in the world since it spread out from Japan in the 90s, Frushi is aiming to take a twist on sushi to an area that it can't normally go. The fruity snack brings a sushi-like meal to the street, and since fresh fish doesn't fare well as street food, Frushi is the perfect alternative.
As the portmanteau suggests, Frushi is fruit-based sushi. It consists of fresh fruit either rolled with rice or topping rice in the same way that fresh fish is used in traditional sushi. Frushi as a brand began as a food cart in Copenhagen, and the founders are looking to spread beyond the streets with a new Kickstarter campaign.
Fruity Sushi Snacks
'Frushi' is Fruit-Based Sushi Street Food
Trend Themes
1. Fruit-based Food - Disruptive innovation opportunity: developing new fruit-based dishes that imitate popular savory foods, opening up new markets and expanding the food industry.
2. Alternative Street Food - Disruptive innovation opportunity: creating new types of street food that utilize safer, non-perishable ingredients and can be sold to consumers on-the-go, creating more convenient dining experiences.
3. Creative Cuisine Combinations - Disruptive innovation opportunity: exploring unconventional food pairings to create new and unique dining experiences and break traditional culinary boundaries.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: expanding and diversifying the food and beverage sector by creating new products and unique dining experiences that appeal to different target audiences.
2. Street Vending - Disruptive innovation opportunity: rethinking traditional street vending by introducing new and non-traditional food options that cater to changing markets and consumer preferences.
3. Kickstarter and Crowdfunding Platforms - Disruptive innovation opportunity: utilizing crowdfunding platforms to launch innovative food and beverage concepts that may not have the backing of traditional investors.