Fruit-tella chews are being reformulated with a vegan recipe in mind to keep the candy relevant with today's consumer and provide shoppers with an array of options to check out. The brand is implementing the recipe reformulation across its entire line of chews including the Fruit-tella Strawberry Mix Chews, Fruit-tella Berries & Cream and Fruit-tella Duo Stix. The reformulated products are being rolled out to retailers in the UK now through November, and will be communicated to consumers through targeted social media, an influencer campaign and even targeted sampling.
Senior Brand Manager Lauren Potter commented on the reformulation of Fruit-tella chews saying, "Fruit-tella has been synonymous with the highest quality sweets since 1931. We are delighted that those who favour a plant-based diet can now join in the fruity fun too. We have worked hard to perfect a vegan recipe that replicates the taste and texture of our beloved chews, and we are certain that the new formulation will be a surefire hit with existing consumers and new shoppers alike. We look forward to welcoming some more fans to the Fruit-tella family!"
Vegan-Friendly Candy Chews
Fruit-tella Chews are Transitioning to a Fully Vegan Recipe
Trend Themes
1. Vegan-friendly Candy - The reformulation of Fruit-tella chews to a vegan recipe reflects the growing demand for plant-based options in the candy industry.
2. Recipe Reformulation - The transition to a fully vegan recipe for Fruit-tella chews highlights a larger trend in the food and beverage industry towards healthier and more sustainable ingredients.
3. Targeted Marketing - The use of social media, influencer campaigns, and targeted sampling by Fruit-tella to promote the new vegan-friendly candy chews showcases the importance of targeted marketing strategies in building brand awareness and capturing new customers.
Industry Implications
1. Candy Manufacturing - The reformulation of Fruit-tella chews to a vegan recipe presents an opportunity for candy manufacturers to tap into the growing market of vegan consumers.
2. Food and Beverage - The transition to a fully vegan recipe for Fruit-tella chews reflects a larger trend in the food and beverage industry towards healthier and more sustainable ingredients, opening up opportunities for companies to innovate and offer more plant-based options.
3. Marketing and Advertising - The use of targeted marketing strategies by Fruit-tella to promote their new vegan-friendly candy chews highlights the increasing importance of effective marketing and advertising techniques in capturing consumer attention and driving sales.