Yeo Valley observed that more than 4.2 million tons of food is wasted annually in UK household and set out to create a fruit yogurt to address this.
While 'Left-Yeovers' began its development purely as part of an April Fool's Day joke, somewhere along the way it was realized as a viable idea that could cut down on food waste. Yeo Valley describes that the dairy product is made from a blend of "lonely figs, melancholic carrot juice, ostracised orange juice and store cupboard strawberries" that have been given a second life that won't go to waste.
In addition to being a simple blend of organic product and organic whole milk yogurt, the purchase of each special-edition yogurt plays a part in helping the food supply organisation FareShare.
Repurposed Fruit Yogurts
Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste
Trend Themes
1. Reducing Food Waste - Creating repurposed fruit yogurts from produce that would otherwise go to waste can help address the issue of food waste.
2. Sustainable Dairy Products - Using organic product and organic whole milk yogurt in the creation of repurposed fruit yogurts promotes sustainability in the dairy industry.
3. Collaboration with Food Supply Organizations - Partnering with food supply organizations like FareShare can create opportunities for businesses to support and contribute to food sustainability initiatives.
Industry Implications
1. Food and Beverage - The repurposed fruit yogurt trend can disrupt the food and beverage industry by introducing new products and sustainability practices.
2. Dairy - The production of repurposed fruit yogurts can drive innovation and sustainability within the dairy industry.
3. Food Sustainability - The repurposed fruit yogurt trend aligns with the growing focus on food sustainability, making it relevant for businesses in this industry.