Classic coleslaw is prepared with shredded cabbage and carrots, but fruit slaw can also be made as a healthy, sweet and refreshing alternative.
To build upon the success of its wildly successful Broccoli & Kale Slaw Kit, Trader Joe's recently launched the Tahini, Pepita & Apricot Slaw Kit. This blend mixes sun-dried apricots, pumpkin seeds and a tahini-orange dressing to add the classic creamy texture of coleslaw.
Although coleslaw is often served alongside a salad, the dish itself is generally not a healthy option as it is loaded with an excess of fats and calories from mayonnaise. This better-for-you alternative has the potential to be served in a variety of ways; as Trader Joe's describes, its Tahini, Pepita & Apricot Slaw Kit could be used as a side dish or integrated into a larger meal.
Fruit Slaw Kits
Trader Joe’s Tahini, Pepita & Apricot Slaw Kit is a Healthy Coleslaw Alternative
Trend Themes
1. Fruit Slaw Kits - Trader Joe's Tahini, Pepita & Apricot Slaw kit demonstrates the increasing trend towards healthy and refreshing fruit-based alternatives to traditional coleslaw.
2. Better-for-you Alternatives - The success of Trader Joe's Tahini, Pepita & Apricot Slaw Kit indicates a growing trend towards healthier and more nutritious versions of classic dishes.
3. Alternative Salad Toppings - Fruit slaw kits such as the one offered by Trader Joe's suggests a trend towards using creative and unconventional toppings for salads and other meals.
Industry Implications
1. Grocery - Grocery stores can tap into the trend towards healthy alternatives to classic dishes by offering a wider variety of fruit slaw kits and other better-for-you alternatives.
2. Food & Beverage - Food and beverage companies can capitalize on the trend towards alternative salad toppings such as fruit slaw kits by introducing creative and unique options that offer a twist on classic dishes.
3. Health & Wellness - The trend towards healthier and more nutritious versions of classic dishes, such as fruit slaw kits, creates opportunities for health and wellness companies to market new products and services that align with this growing consumer interest.