Esther Price Candies Fruit Meltaways have been announced by the 98-year-old chocolate and candy brand as its latest single-serve treat for consumers to try out this summer.
The candy features a rich, melty interior that's bursting with fruit flavor and enrobed in premium chocolate to give it a sweet, creamy flavor profile. The product comes in three flavors including Lemon, Orange and Raspberry, which each come in Milk Chocolate and Dark Chocolate options. The treats are priced at $1 each to make them an accessible yet high-quality indulgence.
CEO Doug Dressman spoke on the Esther Price Candies Fruit Meltaways saying, "We're releasing our new Fruit Meltaways just in time for folks to enjoy a pop of flavor in the summer months. This new candy is the perfect addition as a summer celebratory item or as a treat to enjoy as an everyday luxury."
Melty Fruit-Packed Chocolates
Esther Price Candies Fruit Meltaways Come in Three Flavors
Trend Themes
1. Fruit-infused Confections - The rise of chocolates filled with fruit offers a fusion of natural sweetness with traditional indulgence.
2. Single-serve Treats - Individually packaged sweets gain popularity, catering to consumers seeking convenient, self-contained indulgences.
3. Seasonal Flavor Releases - Brands capitalize on the seasonal appeal by launching limited-time flavors that resonate with consumers’ tastes during specific times of the year.
Industry Implications
1. Confectionery - The confectionery industry sees innovation through the integration of vibrant fruit flavors into classic chocolate products.
2. Packaging - The packaging industry evolves to meet demands for single-serve options, balancing convenience with premium presentation.
3. Flavored Foods - An increasing focus on seasonal and flavor-driven products showcases the dynamic nature of the flavored foods sector.