Just Jerky's Fruit Jerky snacks are vegan-friendly, gluten-free and free from added sugar, appealing to consumers who are looking for alternative snacks. The brand's Energy Blend is made from a combination of ingredients like banana, blueberry, beetroot, hemp and chia, while the Glow Mix contains pumpkin, strawberry, anti-inflammatory turmeric, as well as hemp protein and chia seeds. Due to the simplicity of the ingredients used, Just Jerky recommends refrigerating the snacks after opening the bag to maintain freshness and eating the rest of the snack within seven days.
The natural, plant-based snacks made from dried, pureed fruit are nourishing, functional and naturally sweet, offering a satisfying, chewy and better-for-you alternative to regular jerky snacks, which are often high in sodium and made with added artificial preservatives.
Functional Fruit Jerky Snacks
Just Jerky's No-Added-Sugar Snacks Support Radiance & Energy
Trend Themes
1. Functional Fruit Snacks - The trend towards healthy snacking, combined with a shift towards plant-based diets, presents a disruptive innovation opportunity for functional fruit snacks that are vegan-friendly and free of added sugar.
2. Alternative Jerky Options - As consumers seek healthier and more sustainable snack alternatives, there is a disruptive innovation opportunity to create alternative jerky options that are made from natural, plant-based, and ethically sourced ingredients.
3. Niche Health Market - The rise in demand for functional foods and healthy snacks presents a disruptive innovation opportunity for companies to compete in a growing niche health market with products that are focused on specific health benefits.
Industry Implications
1. Healthy Snack Industry - Companies operating in the healthy snack industry can tap into the trend towards functional fruit snacks by incorporating innovative plant-based and natural ingredients into their product lines.
2. Jerky Industry - Companies operating in the jerky industry can differentiate themselves and attract health-conscious consumers by creating alternative jerky options that are free of added preservatives, are plant-based, and created from sustainably sourced ingredients.
3. Functional Foods Industry - The functional foods industry can expand and diversify by responding to the demand for niche healthy foods and snacks that contain specific health benefits.