At the same time that consumers are now looking for more unusual types of vegetable chips as alternatives to unhealthy potato chips, exotic fruit chips are also emerging. Natural Sins is one brand that's leading the way for unconventional snacking with chips made from coconuts, beets, pineapple and mangos.
With a name like 'Natural Sins,' the chips embrace a desire for both health and indulgence in a fun way. This theme of good and evil is carried through to the packaging designs, which include a halo of bright white light behind each of the product illustrations.
These exotic fruit chips are a perfect example of how a desire for crunch and flavor can be satisfied, without returning to unhealthy comfort snacks.
Exotic Fruit Chips
Natural Sins' Snacks are Made with Mangos, Pineapple and Coconut
Trend Themes
1. Exotic Fruit Snacks - Opportunity to capitalize on the trend of consumers seeking healthier snack alternatives with non-traditional fruit-based chips.
2. Unconventional Snacking - Opportunity to innovate and offer unique snacking experiences with non-traditional ingredients and flavor combinations.
3. Good & Evil Branding - Opportunity to create branding that leverages contrasting themes such as indulgence and health to stand out in a crowded snack market.
Industry Implications
1. Snack Foods - Innovative companies in the snack food industry have the opportunity to tap into the growing demand for alternative and healthier snack options.
2. Packaging Design - Opportunities exist for designers to create unique and memorable packaging solutions that reflect the theme of 'good and evil'.
3. Natural Foods - With consumers becoming more health-conscious, natural and organic food brands have the opportunity to offer creative and delicious alternatives to traditional snack options.