Larabar's whole food fruit and nut bars are made with minimal ingredients, which can now be enjoyed for breakfast in the form of fruit and nut cereals. The Larabar Cereals are just as simple as the bars that inspired them, as they contain just seven to nine ingredients like oats, nuts spices, fruit and chocolate chips.
The simple breakfast cereals are dairy-free and avaialble in flavors like Apple Pie, Peanut Butter Chocolate Chip and Cashew Cookie, which fans will recognize as familiar snack bar flavors. The packaging of the cereal also mimics the colorful wrappers used to differentiate each fruit and nut bar, yet the larger surface areas give the brand more space to show off images of its clean ingredients.
Snack Bar-Inspired Cereals
Larabar's Ingredients Can Now Be Enjoyed in Fruit and Nut Cereals
Trend Themes
1. Minimal Ingredient Cereal - Opportunity for creating cereals with a limited number of ingredients, appealing to consumers looking for simplicity and clean eating options.
2. Snack Bar-inspired Breakfast - Potential to innovate in the breakfast industry by taking inspiration from popular snack bars and creating breakfast cereals with familiar and beloved flavors.
3. Dairy-free Breakfast Options - Growing demand for dairy-free products presents an opportunity to develop breakfast cereals that cater to consumers with lactose intolerance or dietary restrictions.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of minimal ingredient cereals and snack bar-inspired breakfast options to attract health-conscious consumers.
2. Breakfast Cereal - The breakfast cereal industry could create dairy-free options to meet the needs of consumers with dietary restrictions.
3. Snack Bars - Snack bar manufacturers have an opportunity to expand their product lines and leverage their existing flavors by introducing snack bar-inspired breakfast cereals.