Frozen food offers an incredibly convenient way for consumers to quickly and easily whip up a meal and Mosaic is a direct-to-consumer start-up that aims to change the way people shop for frozen vegetarian food. The all-vegetarian brand offers nourishing meals like the Greek Jackfruit Bowl and the Peanut Tofu Bowl through a subscription service.
The brand's meals are packed with ingredients that are natural, healthy and not artificial. As Mosaic notes, "Unlike typical frozen food, our ingredients are roasted, sauteed, and seasoned in a real kitchen, and we give you portion sizes that are made to satisfy."
While the majority of frozen food was once packed with artificial ingredients and preservatives, a range of brands have changed this by offering freshness-focused snacks and meals that are in line with consumers' clean eating preferences. As people now see frozen foods in a different light, they are once again becoming more open to having them on hand in the home.
Frozen Food Subscriptions
Mosaic Delivers Frozen Vegetarian Food Directly to Consumers
Trend Themes
1. Fresh Ingredients - Disruptive innovation opportunity: Develop frozen food products that use fresh, natural ingredients to appeal to health-conscious consumers.
2. Subscription Services - Disruptive innovation opportunity: Create subscription-based models for frozen food delivery to provide convenience and ensure regular purchases from customers.
3. Clean Eating - Disruptive innovation opportunity: Develop frozen food options that align with consumers' clean eating preferences, offering healthier alternatives to traditionally processed frozen meals.
Industry Implications
1. Frozen Food - Disruptive innovation opportunity: Incorporate cutting-edge freezing technologies and packaging techniques to extend shelf life and preserve nutritional value in frozen food products.
2. Direct-to-consumer - Disruptive innovation opportunity: Design seamless digital platforms for direct-to-consumer frozen food brands to enhance the shopping experience and improve customer engagement.
3. Health Food - Disruptive innovation opportunity: Combine frozen food innovation with health food trends to create nutritious and convenient frozen meal options for health-conscious consumers.