K-beauty brand Vue De Pulang sets itself apart with a Frozen Cream that's designed to solidify when stored in the freezer. The product formula transforms to a sherbet-like texture when stored at a low temperature for a few hours, but it may also be used as a soft gel cream after just an hour in the freezer.
The viral Frozen Cream boasts moisturizing and tightening properties, plus an especially soothing formula for those with sensitive skin. Powered by Icelandic water, bamboo, birch and white cedar sap, lemongrass extract and witch hazel, the product harnesses natural ingredients.
From skincare with cooling properties to skincare tools inspired by cryotherapy and skincare fridges, consumers are tapping into the benefits of cool, cold and frozen skincare to rapidly reduce inflammation, boost tightness and provide sensorial care.
Frozen Cream Moisturizers
The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening
Trend Themes
1. Frozen Skincare - The trend of using cool, cold, and frozen skincare is growing, offering opportunities for natural and innovative skincare products derived from cooling ingredients.
2. Frozen Beauty Products - The trend of storing beauty products in the freezer is gaining popularity, inspiring new products with unique solidifying properties or temperature-changing formulas.
3. Soothing Skincare - The trend of using skincare products that offer a cooling and soothing effect is on the rise, leading to the development of natural and gentle formulas for sensitive skin.
Industry Implications
1. Skincare Industry - The skincare industry can explore the use of natural cooling ingredients, such as Icelandic water and lemongrass extract, in creating innovative products that offer soothing and hydrating benefits.
2. Beauty Product Industry - The beauty product industry can innovate new products with unique solidifying properties or temperature-changing formulas designed for storage in the freezer.
3. Wellness Industry - The wellness industry can draw inspiration from cryotherapy for developing products that provide cooling, tightening, and rejuvenating benefits for the skin.