'Add One Veggie' is the name of a line of frozen chicken meals that can be made with the addition of one fresh vegetable ingredient. In the case of the Sweet and Sour Chicken from NH Foods, only one onion needs to be added to complete the meal kit, which comes with pre-cooked chicken and carrot, as well as a sweet and sour sauce.
In total, the kit takes about five minutes to heat on the stovetop and prepares between two to three servings.
This product range was first introduced in Japan, but now it is being adapted for a European market. The full range of products from the Add One Veggie assortment includes Asian-style chicken dishes in Sweet & Sour, Green Pepper and Sweet & Chili Flavors.
Asian Cuisine Kits
This Frozen Chicken Meal is Completed with the Addition of One Fresh Onion
Trend Themes
1. Meal Kits - Innovative line of frozen chicken meals that can be made with the addition of one fresh vegetable ingredient presents an opportunity for creating more meal kits that follow this formula.
2. Convenience Foods - The five-minute cooking time of 'Add One Veggie' frozen chicken meals creates an opportunity for expanding the convenience food market with other quick and easy-to-prepare meal options.
3. Asian Cuisine - The success of the Add One Veggie line of frozen chicken meals highlights a growing interest in Asian-style dishes, presenting an opportunity for companies to expand their line of Asian-inspired products.
Industry Implications
1. Frozen Foods - The Add One Veggie line of frozen chicken meals indicates a opportunity for more pre-cooked, ready-to-heat meal options in the frozen foods industry.
2. Grocery Stores - The product's convenience and simplicity is an opportunity for grocery stores to bulk up their meal kit sections in-store.
3. Food Delivery - In light of the pandemic, the time-efficient quality of Add One Veggie frozen chicken meals presents an opportunity for food delivery companies to expand their quick meal options.