Moe's Southwest Grill and Kellogg's worked together on the development of a line of protein-rich frozen breakfast bowls that are inspired by the flavors of the Southwest.
Some of the varieties available in the collection of Moe's Breakfast Bowls include Chorizo & Eggs, Chicken Chilaquiles, as well as vegetarian-friendly options like the Southwest Vegetarian. These new savory breakfast products take inspiration from the fast-casual restaurant's own burritos and bowls, yet offer a way for consumers to easily enjoy the comforts of easy Southwestern breakfasts at home.
All of the breakfast bowls contain a minimum of 12 grams of protein and are free from artificial flavors and colors. In the frozen breakfast bowls that do contain meat, the meat is hormone-free.
Southwestern Breakfast Bowls
Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
Trend Themes
1. Protein-packed Breakfast Bowls - Opportunity to develop new flavorful and healthy breakfast options
2. Restaurant-inspired Frozen Meals - Opportunity to collaborate with restaurants to create unique and convenient frozen meal options
3. Meat-free Breakfast Options - Opportunity to create breakfast products for vegetarians and vegans that are high in protein and flavorful
Industry Implications
1. Food and Beverage - Opportunity to create new frozen breakfast products that are inspired by popular restaurant dishes
2. Retail - Opportunity to sell frozen breakfast items that offer a taste of fast-casual restaurant meals to consumers
3. Health and Wellness - Opportunity to provide consumers with nutritious and satisfying breakfast options high in protein and free from artificial flavors and colors