Barangaroo’s tropical rooftop bar, Untied opened a self-serve frozé bar in Sydney, Australia last year. The pop-up bar was opened for a limited time and featured an exclusive menu that addressed consumer desires for remixed and seasonal cocktails.
Hosting the first-ever self-service frozé station, the pop-up was named ‘Frozé Your Way’ and allowed patrons to choose from six signature drink flavors. These included options like "peach friezling, kiwi melon blanc, passion pineapple blanc and fraperol on tap in addition to strawberry and watermelon frozé." Once selected, the frozé could be garnished with dried fruit, artisan candies and more, allowing drinkers to fully personalize their beverage.
The limited time pop-up hosted two-hour bottomless sessions priced at $39 per person or individual servings for $12. Additionally, the individual servings were discounted to $7 during its happy hour period.
DIY Frozen Cocktail Bars
Untied Was a Self-Serve Frozé Bar Pop-up in Sydney, Australia
Trend Themes
1. DIY Frozen Cocktail Bars - The self-serve frozé bar trend allows customers to customize their own frozen cocktails, offering a unique and personalized drinking experience.
2. Remixed and Seasonal Cocktails - The popularity of remixed and seasonal cocktails addresses consumers' desires for innovative and constantly changing beverage options.
3. Bottomless Drink Sessions - The trend of offering bottomless drink sessions provides an attractive and cost-effective option for customers who want to indulge in unlimited drinks for a fixed period of time.
Industry Implications
1. Hospitality - The hospitality industry can take advantage of the self-serve frozé bar trend by creating unique and interactive drink stations that cater to customers' preferences.
2. Food and Beverage - The food and beverage industry can capitalize on the popularity of remixed and seasonal cocktails by developing innovative drink menus that offer exciting and ever-changing options.
3. Event Management - Event management companies can incorporate bottomless drink sessions into their offerings, providing a fun and indulgent experience for attendees while maximizing revenue.