Amid the COVID-19 pandemic, citizens across the globe have been advised to stay and home and practice social distancing. To help users comply with these regulations while still virtually traveling from their homes, Old Pulteney, The Maritime Malt, launched 'From Couch to Coast' – a bespoke video soundscape that will help virtually transport them to the whiskey’s quiet coastal hometown of Wick, located on the northern shores of Scotland.
The From Couch to Coast project was crafted to leverage the "blue space" benefit, which suggests that proximity to bodies of water will improve your overall wellbeing. The bespoke video soundscape is around 15 minutes long and captures the soothing natural sounds of sea waves and birds from Old Pulteney's hometown. The video is available on YouTube and Old Pulteney's website and provides the perfect virtual escape for those suffering from cabin fever.
Bespoke Relaxing Video Soundscapes
Old Pulteney Launched the 'From Couch to Coast' to Help Relax
Trend Themes
1. Virtual Travel - The pandemic has increased demand for virtual travel experiences that simulate real-life tourism.
2. Wellness Technology - Incorporating wellness benefits, like the 'blue space' effect, into technology-based experiences can attract health-conscious consumers.
3. Audio-visual Relaxation - The popularity of the video soundscape suggests an opportunity for further development of relaxation-focused audio-visual content.
Industry Implications
1. Tourism - The virtual travel trend presents an opportunity for tourism businesses to offer immersive experiences for customers who cannot travel due to the pandemic.
2. Technology - The wellness technology trend offers potential for technology companies to collaborate with health experts and offer products that cater to a health-conscious audience.
3. Entertainment - The audio-visual relaxation trend opens up opportunities for companies to create new relaxation-oriented entertainment products.