Despite the involvement of such public figures as the late Princess Diana, there remain over 100 million undiscovered land mines worldwide. In an effort to bring attention to this huge dilemma, the Swedish advertising and public relations company Ogilvy of Stockholm has developed a project to collect money to combat the battle against undiscovered land mines.
The campaign’s site is This World of Mine, a frightening faux enterprise that offers a plethora of "designer" mines and brags about their apparent 400,000-square-meter warehouse in Shanghai.
This World is Mine boasts the "big success" of their designer mines at Sarajevo Fashion Week. Let’s hope this graphic campaign will increase public awareness of this terrifying madness.
Designer Landmines
‘This World of Mine' Awareness Campaign
Trend Themes
1. Landmine Awareness - Opportunities to spread awareness and raise funds to support the global landmine crisis.
2. Faux Advertising - Using provocative and frightening advertising tactics to bring attention to social issues.
3. Designer Activism - Harnassing the skills of designers to create awareness campaigns and positive social change.
Industry Implications
1. Advertising and Public Relations - Opportunities to develop creative campaigns that use provocative tactics to bring attention to important social issues.
2. Non-profit Organizations - Opportunities to collaborate with designers to develop unique and creative fundraising campaigns to support global causes.
3. Fashion Industry - Opportunities to incorporate social issues into the fashion world and use fashion events to raise awareness and funds for important causes.