Twitch, the online streaming platform best known for its live gaming channels, is making a concerted push into professionally produced content, and FreshStock is one of the site's first offerings. FreshStock is set to be a weekly program that covers sneaker culture, from the shoes themselves to the lifestyle that has arisen around them.
FreshStock will by hosted by Twitch regular Bashlol and his crew, who will "talk about the hottest releases, their unique individual style, and their sneaker of the week," according to the description on the Twitch page. Aside from those discussions, the weekly episodes will feature DJ performance and many of the interactive elements that Twitch loyalists have grown to love about the platform.
The first episode of the talk show is set to debut on Thursday, May 11th, with weekly episodes after that.
Sneaker Culture Shows
FreshStock is Part of Twitch's New Push for Original Content
Trend Themes
1. Sneaker Culture - Opportunity for brands to connect with sneaker enthusiasts and capitalize on the growing sneaker culture.
2. Original Content - Disruptive innovation opportunity for streaming platforms to produce professionally produced content and attract new audiences.
3. Interactive Entertainment - Potential for businesses to create interactive experiences and engage their audience through livestreaming platforms.
Industry Implications
1. Fashion - Fashion brands can leverage sneaker culture to reach a niche market of sneaker enthusiasts.
2. Streaming - Streaming platforms can differentiate themselves by producing original and interactive content to attract viewers.
3. Entertainment - Opportunity for entertainment businesses to collaborate with streaming platforms to create engaging and interactive experiences for their audiences.