These new Charlie Bigham freshly prepared ready meals have been added by the brand to its existing roster of offerings that will provide consumers with an easy way to enjoy a premium meal from the comfort of home.
The meals come in three new options in the UK including Butter Chicken & Pilau Rice, Smoked Haddock Gratin and Chicken Pad Thai, which all come with enough food for two. The meals are priced between £7 and £7.75 each, and are being launched at Waitrose locations nationwide.
The latest Charlie Bigham freshly prepared ready meals come on the success of the brand's previous launches and support the increasing number of consumers seeking out ways to enjoy restaurant-quality meals from home.
Ready-to-Eat Two-Person Meals
These Charlie Bigham Freshly Prepared Ready Meals are Premium
Trend Themes
1. Premium Ready-to-eat Meals - Opportunity for innovative packaging and sourcing of high-quality ingredients to disrupt the meal delivery market.
2. Two-person Meal Kits - Opportunity to capitalize on the trend of cohabitating couples or small families seeking out easy-to-cook meal options.
3. International Cuisine Ready Meals - Opportunity to provide global cuisine options to consumers who wish to experience new cultures through food without having to leave their homes.
Industry Implications
1. Meal Delivery Services - Innovative menus and high-quality ingredients can differentiate brands in the highly competitive meal delivery market.
2. Convenience Retail - Offering fresh and high-quality meal options can increase sales and customer loyalty for convenience stores.
3. Hospitality - Ready-to-eat meals can be a complementary revenue stream for restaurants and hotels, especially during times of reduced in-person dining.