Fresh Victor is debuting two new flavors ‘Grapefruit & Sea Salt’ and ‘Strawberry & Lemon’ of its cold-pressed mixers. The 64-ounce mixers will be primarily sold to the food industry and distributed in restaurants and bars. The new flavors were awarded a Double Gold Medal at the 2022 San Francisco World Spirits Competition, while the ‘Grape Fruit & Sea Salt’ also took home an award for "Best in Class, Mixer."
The mixers arrive just in time for the summer bar and patio season, making a swift entry into a market where popular drinks like Palomas, margaritas, daiquiris, etc. see a significant rise with the warmer weather. The convenience of mixers allows these establishments to produce better-tasting cocktails and mocktails faster.
Cold-Pressed Cocktail Mixers
Fresh Victor Announces the Release of Two New Cold-Pressed Mixers
Trend Themes
1. Cold-pressed Mixers - The growing popularity of cold-pressed mixers in the food industry presents an opportunity for brands to innovate through unique flavor combinations and increased accessibility.
2. Award-winning Mixers - Brands can leverage award-winning recognition, like Fresh Victor's Double Gold Medal at the San Francisco World Spirits Competition, to differentiate their products and appeal to consumers seeking premium cocktail experiences.
3. Summer Cocktail Season - With the upcoming summer season, businesses should prepare for a surge in demand for classic cocktails such as Palomas and margaritas by offering convenient, high-quality mixer options.
Industry Implications
1. Beverage - Beverage companies can capitalize on the trend of cold-pressed mixers by developing unique flavors and marketing them as high-quality ingredients for use in cocktails and mocktails.
2. Hospitality - Restaurants and bars can improve their cocktail offerings by incorporating award-winning mixers like Fresh Victor's into their menus to provide customers with an elevated drinking experience.
3. Food Manufacturing - Food manufacturers can tap into the increasing demand for convenient and high-quality cocktail mixers in the food industry by producing and distributing cold-pressed mixers at scale.