Next-gen vertical farming company Eden Green Technology recently unveiled 'Crisply' as a new fresh-picked produce line that specializes in locally grown produce that is free from pesticides, herbicides and chemicals.
Crisply's emphasizes freshness by picking its non-GMO produce, packaging it on the same day and including a stamp so that consumers know how long ago the greens were harvested. As Jaco Booyens, co-chair of Eden Green Technology, describes, "We also make it possible for our retail partners to put our produce on their shelves immediately after they've been harvested, in some cases that same day. No other company does that."
Produce from Crisply is set to be available to consumers from Walmart stores in Texas as early as next month.
Free-From Produce Lines
Eden Green Technology's Crisply Makes Locally Grown, Fresh-Picked Produce
Trend Themes
1. Locally Grown Produce - Disruptive innovation opportunities arise in the development of innovative vertical farming techniques that allow for locally grown, fresh-picked produce without the use of pesticides and chemicals.
2. Non-gmo Products - Disruptive innovation opportunities exist in creating new lines of non-GMO produce that are packaged and harvested on the same day, ensuring freshness and transparency for consumers.
3. Immediate Shelf Placement - Disruptive innovation opportunities can be explored by enabling retail partners to immediately place harvested produce on their shelves, providing consumers with the freshest options available.
Industry Implications
1. Vertical Farming - The vertical farming industry has the potential to disrupt traditional farming methods by offering efficient and sustainable solutions for locally grown produce.
2. Organic Food - The organic food industry can benefit from disruptive innovation in the form of non-GMO produce lines that are free from pesticides, herbicides, and chemicals.
3. Retail - The retail industry can seize disruptive innovation opportunities by partnering with companies that provide locally grown produce, enabling immediate placement on store shelves for enhanced freshness and quality.