NAKED's popsicle brand identity draws inspiration from fresh ingredients like mango, banana and kiwi. In addition to producing tasty frozen treats, the brand also prides itself on using organic fruits that are revealed with transparent packaging.
Packed in see-through bags, NAKED popsicles are each hand-crafted and marked with a colorful label that corresponds with their fresh ingredients. Blending transparent packaging with a bright color scheme, this brand identity is carried on throughout NAKED's website, promotional materials and even its marketing campaigns.
This eye-catching brand identity is reflective of NAKED's natural ingredients and uses simple design elements and bright colors to send a message to consumers. Appealing to health-conscious audiences, these treats suggest that though indulgent, they are guilt-free in comparison to most store-bought desserts.
Revealing Popsicle Packaging
NAKED's Frozen Treat Branding is Inspired by Fresh Ingredients
Trend Themes
1. Transparent Packaging - Incorporating transparent packaging can enhance the brand identity and showcase the freshness of the product.
2. Colorful Labeling - Using a vibrant color scheme for labeling can create visual appeal and communicate the product's fresh ingredients.
3. Health-conscious Desserts - The growing demand for guilt-free, organic desserts presents an opportunity for brands to cater to health-conscious consumers.
Industry Implications
1. Food Packaging - The trend of transparent packaging opens up new possibilities for innovative food packaging solutions.
2. Graphic Design - The use of colorful labeling in brand identity design creates opportunities for graphic designers to create visually appealing packaging.
3. Healthy Dessert Market - The demand for health-conscious desserts provides a market opportunity for brands to develop and market organic, guilt-free frozen treats.