Designed for Icelandic ice cream maker Kjörís by Brandenburg, Zombís is a line of fun freezer pops for kids that encourages them to cut open the tops and feast on the brain of the creature on the package. Each of the triangular pouches is printed with a face and in total, there are 24 different faces to snack on.
The treats inside are flavored with strawberry, raspberry and pistacho, which means that the treats are brightly colored when the packages are snipped open. Although the concept might seem unsettling for adults, the packaging is fun and cartoony rather than being gross and gruesome, which will certainly appeal to lots of kids, especially now that Halloween is right around the corner. Since there are tons and tons of different packaging designs to come across, what characters you get when you open up a box of Zombís is always a surprise.
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
Trend Themes
1. Fun Freezer Pop Packaging - There is an opportunity to create unique and interactive packaging designs for freezer pops, appealing to kids and enhancing their experience.
2. Colorful Flavor Combinations - Developing interesting and unconventional flavor combinations for frozen treats can attract consumers, especially children, and create a point of differentiation in the market.
3. Surprise Packaging Designs - Creating packaging designs with a surprise element, such as different characters or faces, can generate excitement and anticipation among consumers.
Industry Implications
1. Food Packaging - Innovative food packaging solutions that combine fun, interactive elements can disrupt the traditional freezer pop packaging market and appeal to a younger demographic.
2. Frozen Treats - The frozen treats industry can explore unconventional flavor combinations, such as strawberry-raspberry-pistachio, to create unique and appealing products that stand out in the market.
3. Children's Snacks - Developing surprise packaging designs for children's snacks, like Zombís freezer pops, can create a memorable and engaging experience, driving brand loyalty.