Freedom of Tweets was an initiative started by Reporters Without Borders in response to Turkish Prime Minister Recep Tayyip Erdoğan shutting down Twitter in Turkey.
The campaign was developed quite quickly after the social network was shut down and it involved creating a powerful symbol to represent the loss of free speech. The icon for Freedom of Tweets became a photo of Prime Minister Erdoğan with a hashtag over his mouth, putting his words behind bars that resembled a muzzle. The campaign became the Reporters Without Borders' most discussed post ever, creating discussion and even catching the attention of some top German politicians. The clever and effective Freedom of Tweets campaign was created for Reporters Without Borders by the Grey agency in Germany.
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
Trend Themes
1. Social Free Speech Campaigns - Emerging trend of campaigns promoting freedom of speech against censorship.
2. Hashtag Activism - Use of hashtags to raise awareness and promote social change.
3. Symbolic Protest - Use of symbols to represent and protest against social injustice.
Industry Implications
1. Marketing and Advertising - Opportunity for creative agencies to develop effective campaigns that raise awareness and promote social change.
2. Technology - Opportunity for tech companies to develop tools that promote free speech and combat censorship.
3. Media and Journalism - Opportunity for media outlets to support and report on social free speech campaigns.