To combat the multiple pop-ups and banner ads that are always striving to get your attention no matter what you're looking at online, Korea's Seasoning Lab created the Free the Article concept for Kleenex. The idea behind this campaign is to help people browsing the Internet wipe away the many advertisements that clutter their screens, leaving them with more space to read the content they're actually interested in.
First and foremost, the campaign has users purchase a box of tissues with a NFC sticker tag. From there, this tag can be tagged with a phone to activate the download of a branded app, which pulls up ads that can be swiped away with a finger.
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
Trend Themes
1. Ad Clean-up Apps - Opportunity for developers and brands to create apps that eliminate or reduce the number of digital ads on a user's screen, providing a more streamlined browsing experience.
2. Branded NFC Stickers - A potential trend for brands to incorporate NFC stickers into their products, allowing for greater consumer engagement and unique marketing opportunities.
3. Advertising Efficiency - The development of digital ad campaigns that prioritize targeting the right audience to improve advertising efficiency and reduce the number of irrelevant ads on a user's screen.
Industry Implications
1. Marketing and Advertising - Industry players can leverage new technologies such as NFC tags and branded apps to create unique and engaging digital campaigns.
2. Mobile App Development - Opportunity for app developers to create new apps that help users better manage their online ads, streamlining the browsing experience and improving user satisfaction.
3. Consumer Goods - Brands in the consumer goods industry can explore incorporating NFC technology into their products, offering consumers new ways to interact with their brand and increasing consumer engagement.