In the wake of climate change and the pollution crisis, and an unexpected ally is helping to tackle fashion pollution by giving its fans free tacos.
From February 6 to February 8, the fast-food chain will launch its new 'Layers for Layers' campaign that offers consumers free Double Layer Tacos in exchange for their old clothing. The Mexican-inspired taco comes in three flavors including Cool Chipotle, Cheesy Supreme, and Jalapeño Cheddar.
The promotion will be valid at participating locations in seven different provinces, including ones in Edmonton, Coquitlam, Winnipeg, Saint John, and Toronto -- to name a few. Additionally, Taco Bell Canada will match the would-be profits from each of the Double Layer Tacos that were given away during the promotion.
"We're sharing our love of tacos and love for our local customers by extending the giving season and giving back to local communities and those in need with the help of our customers," Veronica Castillo, head of marketing at the company, said in a news release.
Taco Clothing Swaps
Taco Bell Canada Will Give Free Tacos in Exchange for Old Clothing
Trend Themes
1. Sustainable Clothing - Fast food chains and other retailers could promote sustainability by incentivizing customers to recycle clothing instead of throwing them away.
2. Promotions for a Cause - Companies can increase customer engagement by offering promotions that also benefit a charitable cause or promote awareness of a social issue.
3. Urban Donations - Companies with a predominantly urban customer base can encourage community engagement and charitable giving by creating donation programs that are accessible to those living in cities.
Industry Implications
1. Fast Food - Fast food companies can use promotions and marketing campaigns to promote sustainability and social responsibility while also encouraging customers to visit their restaurants.
2. Retail - Retailers can create incentive programs that encourage customers to recycle clothing instead of throwing them away, promoting sustainability and potentially driving more business in-store.
3. Charity - Charitable organizations can partner with retailers and fast food chains to create innovative and engaging campaigns that promote both social responsibility and fundraising for important causes.