In an effort to ease the financial burden of many struggle Americans amid COVID-19, Keystone Light announced a new promotion to pay the rent of 25 lucky fans. Winners will receive $1,250 USD since Keystone Light understands that "rent is one of the biggest monthly expenses," and many consumers may have lost employment during these uncertain and challenging times.
To enter the Free Rent giveaway, fans must be of legal drinking age and reside in the United States (excluding AL, IN, MD, ME, VT and WV.) The Free Rent contest begins on Tuesday, May 26th, 2020 at 13:00 PM CT and ends on Friday, June 12th, 2020 at 11:59 PM CT.
Branded Rent Payment Promotions
Keystone Light Offers to Pay the Rent of 25 Lucky Fans
Trend Themes
1. Branded Rent Payment Promotions - Opportunity for brands to provide financial relief and support to consumers by offering to pay their rent.
2. Consumer Financial Burden During COVID-19 - Increased awareness of the financial struggles consumers face during the pandemic, leading to more initiatives aimed at easing their burdens, such as rent payment promotions.
3. Contests and Giveaways as Marketing Strategies - Utilizing contests and giveaways as a promotional tool to engage consumers and build brand loyalty, as exemplified by Keystone Light's Free Rent giveaway.
Industry Implications
1. Beverage Industry - Opportunity for beverage brands to gain consumer loyalty and support by offering financial assistance through rent payment promotions.
2. Social Media and Marketing - Increasing usage of social media platforms as a marketing tool to amplify awareness and engagement for brands running rent payment promotions and other similar initiatives.
3. Consumer Goods and Retail - Opportunity for retailers to partner with brands running rent payment promotions to attract consumers and boost sales.