Free From Fellows is expanding upon its collection of clean-label free-from sweets with new products like Rhubarb & Custard-flavored hard candies, Pear Drops and lollipops. All of these new confections are free from gelatin, gluten and sugar—instead, they are alternatively sweetened.
While there is a growing demand for free-from sweets, Free From Fellows found that there were gaps in the market, noting that "there are many products out there that are sugar-free or gluten-free but not gelatin-free or vice versa."
These new products join existing releases from the brand, including Gummy Bears, Cola Bottles and Midget Gems, which show that it's still possible to indulge and at the same time, avoid some ingredients that are artificial or undesirable.
Sweetened Free-From Confections
Free From Fellows' Sweets Have No Sugar, Gelatin or Gluten
Trend Themes
1. Clean-label Confections - There is an opportunity to create more clean-label confections like Free From Fellows' sweets that cater to consumers looking for natural and healthier alternatives.
2. Free-from Sweets - There is a growing demand for free-from sweets that are not only gluten-free or sugar-free but also free from other undesirable ingredients like gelatin.
3. Alternative Sweeteners - Research and development of alternative sweeteners could create disruptive innovation opportunities to cater to consumers who want to avoid artificial sweeteners.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can expand their product offerings by creating clean-label free-from sweets like Free From Fellows' confections to meet the increasing demand for healthier snacks.
2. Food and Beverage Industry - Manufacturers within the food and beverage industry can explore the use of alternative sweeteners and natural ingredients to create healthier and more desirable products for consumers.
3. Natural Supplements Industry - Alternative sweeteners and natural ingredients used in creating healthy confections like Free From Fellows' sweets can open up opportunities for the natural supplements industry.