Following in the footsteps of Dairy Queen and Ben & Jerry's, Häagen-Dazs is hosting its own Free Cone Day. Not only is the ice cream company giving customers a chance to get their hands on a free scoop, but it is also offering additional rewards for those who engage with the brand over social media.
Free Cone Day will be held at participating Häagen-Dazs Shops on May 10th, between the hours of 4PM and 8PM. During this time, customers can drop by to receive a free kiddie-sized scoop of their choosing in a cup or a cone. Additionally, the company is hosting an ice cream social on Twitter, which is meant to give fans an opportunity to share their favorite ice cream moments. Those who do engage with the brand on social media will be entered into a draw to win a year of free ice cream, gift cards to Häagen-Dazs Shops or even American Express gift cards.
The promotion goes beyond a simply giveaway to encourage greater interaction between consumers and the brand.
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
Trend Themes
1. Free Cone Day - Opportunity to engage with customers by offering a free scoop of ice cream and additional rewards for social media interaction.
2. Ice Cream Social - Using social media platforms like Twitter to encourage fans to share their favorite ice cream moments and interact with the brand.
3. Rewarding Customer Engagement - Offering incentives such as a year of free ice cream, gift cards, and other prizes for customers who engage with the brand on social media.
Industry Implications
1. Food and Beverage - Opportunity to attract and engage customers by offering free samples and unique rewards.
2. Social Media - Using social media platforms to create interactive campaigns and generate brand engagement.
3. Customer Loyalty - Building customer loyalty and connection through rewards and incentives for brand interaction.