At the beginning of the 2017 NFL season, a promise of free Bud Light was made if its football team won the Super Bowl. As it turns out, Bud Light has remembered this promise and is preparing to provide beer to the massive number of thirsty Philadelphia Eagles fans. After the Super Bowl win, the brand took to Twitter to assure fans that they had not forgotten its promise and intends to distribute its product during the Eagle's victory parade in early February.
While Bud Light has yet to confirm whether the product will be free, or the amount being distributed, this Tweet made by the company shows a sense of commitment associated with social media interaction. With many brands operating extensive social media accounts, there is something to be said about the statements made on these platforms. While they can be powerful marketing tools, they also provide a direct line of communication to customers who often remember promises made by large companies. Bud Light will hopefully live up to its claims and should be ready to face backlash if demands are not met.
Free Beer Promises
Bud Light Has Acknowledged Its Promise to Philadelphia and Hopes to Fulfill It
Trend Themes
1. Social Media Commitments - Brands making promises on social media platforms have an opportunity to build customer loyalty and solidify their commitment to their audience.
2. Customer Accountability - Large companies making promises need to be prepared for backlash and potential negative consequences if they fail to meet customer expectations.
3. Brand Promises - Customers often remember and hold brands accountable for promises made, creating opportunities for brands to deliver on their commitments and build trust with their audience.
Industry Implications
1. Beverage - Beverage companies have an opportunity to leverage social media platforms to make promises and engage with their customers in order to build brand loyalty.
2. Marketing and Advertising - The marketing and advertising industry can benefit from the trend of brands making promises on social media platforms, as it provides an opportunity to create engaging campaigns that build customer trust.
3. Customer Service - The customer service industry can utilize social media platforms to address customer concerns and ensure companies are able to fulfill their promises, in turn building customer satisfaction and loyalty.