The Fred Armisen 'Be Serious for 30 Seconds' video campaign by the funny SNL actor is an endeavor to encourage some serious thought. The funnyman is spearheading this anti-comedy joking campaign that should hopefully produce some comic gold. While laughing, smiling and "irony" are off limits, that doesn't rule out some unintended hilarious moments from the serious respondents.
In his own serious 30-second clip, Armisen shows what he means by serious. The slightly awkward, hilariously dramatic, serious 30-second clip incorporates all his rules for the video -- cutting to an object, dramatic pauses and door-slamming. The Fred Armisen Be Serious for 30 Seconds campaign is open to anyone with a YouTube account.
Anti-Hilarity Video Campaigns
The Fred Armisen 'Be Serious for 30 Seconds' Gag is Excellent
Trend Themes
1. Serious Video Campaigns - Opportunity for brands and influencers to create video campaigns that promote serious and thought-provoking content.
2. Joking Taboo - Emerging trend of encouraging people to take a break from comedy and explore serious and non-ironic content.
3. Unintended Hilarity - Recognition of the potential for unintentional humor in serious and dramatic content, leading to new opportunities for comedic moments.
Industry Implications
1. Digital Marketing - Disruptive innovation opportunity to create serious and impactful video campaigns for brands across various online platforms.
2. Entertainment - Opportunity for comedians and entertainers to explore a new genre of serious content and showcase their versatility.
3. Social Media - Emerging trend of promoting serious video campaigns on social media platforms, providing an opportunity for engagement and meaningful discussions.