Cocktails are gaining more popularity with consumer demographics like Millennials who are looking for an alternative to traditional beer and wine varieties, which is seeing brands take note with products like the Franklin & Sons Epicurean Collection tonic waters.
The tonic waters are crafted with a dual-flavor profile that includes four variations including 'Pink Grapefruit & Bergamot, 'Rosemary & Black Olive,' 'Elderflower & Cucumber' and 'Rhubarb & Hibiscus.' Each one is crafted with the utmost attention to quality and are positioned as being perfect for pairing with gin, vodka or your choice of spirit for craft cocktails on demand.
The Franklin & Sons Epicurean Collection tonic waters are available in the UK and boast an old-fashioned branding to highlight the artisan nature of the various flavor varieties.
Dual-Flavor Tonic Waters
The Franklin & Sons Epicurean Collection Mixes Well with Gin and Vodka
Trend Themes
1. Dual-flavor Craft Mixers - Brands can innovate in the mixer category by offering unique dual-flavor profiles that appeal to cocktail enthusiasts.
2. Alternative Cocktail Trends - As more consumers, particularly Millennials, seek alternatives to traditional beer and wine, brands can capitalize on the opportunity by creating new, exciting cocktail offerings.
3. Artisanal Branding and Marketing - Brands can differentiate themselves in the crowded mixer market by emphasizing the artisanal quality of their products through branding and marketing strategies.
Industry Implications
1. Alcohol - The alcohol industry can benefit from creating unique products with dual-flavor craft mixers that will appeal to consumers looking for new and exciting cocktail options.
2. Beverage - The beverage industry can capitalize on the alternative cocktail trend by offering a range of high-quality mixers and non-alcoholic options that cater to consumers seeking alternatives to traditional drinks.
3. Marketing & Advertising - Marketing and advertising companies can help brands in the mixer and alcohol industries stand out with creative campaigns that highlight the craftsmanship and unique flavor profiles of their products.