Frank + Oak, a Montreal-based fashion brand, has announced a partnership with the NBA, the fruits of which will be apparel that celebrates the Toronto Raptors. Frank + Oak's Toronto Raptors series will feature nine pieces, each of which subtly displays the Toronto Raptors' newest logo design.
Raptors fans are known for being some of the most boisterous in the league, but that doesn't mean that those fans are willing to abandon their eye for fashion. The Frank + Oak Raptors apparel lets fans show their support on their trips down to the ACC without having to paint it on their faces.
The line consists of premium basics like Oxford shirts in two different styles, a Buffalo plaid shirt, a waffle crewneck, and a backpack.
Subtle Basketball Apparel
'Frank + Oak' and the NBA Released Toronto Raptors Clothing
Trend Themes
1. Sportswear-fashion Partnerships - Brands in the sportswear and fashion industry are collaborating to create unique collections for sports fans and enthusiasts.
2. Subtle Sports Apparel - Apparel designers are creating collections that subtly display team logos and designs, providing fans with a more sophisticated way to display support for their favorite teams.
3. Premium Basic Apparel - Fashion brands are focusing on creating high-quality, premium basic apparel pieces for sports fans who also value fashion and style.
Industry Implications
1. Sportswear - There is an opportunity for sportswear brands to collaborate with fashion brands to create unique and stylish collections for sports fans.
2. Fashion - Fashion brands can capitalize on the growing trend of sports fans who want to display their team spirit in a more sophisticated and subtle way.
3. Accessories - There is an opportunity to create a line of accessories that are specifically designed to complement team apparel collections and provide fans with a complete and stylish look.