Del Taco, "the nation's second-leading Mexican quick-serve restaurant," is marketing its franchising opportunities to Millennials as it attempts to draw a new crowd. This might come as no surprise to those who are aware that currently, the "Millenial generation is pushing the needle when it comes to owning and operating their own business."
Del Taco spotlights a few individuals who have taken advantage of the business' franchising opportunities. Jerry Bajwa, Navi Brah, and Nishant Patel are singled out to be "three shining star Millennials who [...] are aggressively growing with Del Taco."
Briefly outlining their story, the QSR is seamlessly connecting with the entrepreneurial spirit of many young individuals who are finally getting into their buying power and looking into starting their own business.
Millennial Franchising Opportunities
Del Taco Wants Millennials to Enter Its Franchise System
Trend Themes
1. Millennial Entrepreneurship - Del Taco is targeting millennials by offering franchising opportunities, tapping into the trend of young adults becoming business owners.
2. QSR Franchising - The quick-serve restaurant industry is witnessing a rise in millennials investing in franchise opportunities, presenting a disruptive innovation opportunity for QSR brands.
3. Youth-driven Business Growth - The Millennial generation's desire for business ownership is driving growth in industries like fast food, creating opportunities for franchisors like Del Taco.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the millennial desire for franchise ownership by offering attractive franchising opportunities.
2. Hospitality - The hospitality industry has the potential for disruptive innovation by targeting millennials with unique franchising models and concepts.
3. Food and Beverage - Food and beverage companies can tap into the millennial entrepreneurial spirit by providing accessible franchising options that cater to their interests.