Maude's newly launched Wash No. 0 is a fragrance-free body wash and bubble bath that boasts a formula that's pH-balanced, vegan and cruelty-free, rich in vitamins and made without phthalates. As a new product from the sexual wellness brand, the body wash fortified with vitamins is designed to be cleansing and non-irritating. As Maude founder Éva Goicochea revealed to Allure, "As a company that stands for intimacy, and at the request of our customers, we started branching beyond the basics and into bath and body care to create a thoughtful and complete line of products for sexual wellness and setting the mood."
The vitamin-rich body wash and bubble bath is packed with nourishing omegas and vitamins, and it uses mild foaming surfactants.
Multi-Use Body Washes
Wash No. 0 is a pH-Balanced, Fragrance-Free Body Wash and Bubble Bath
Trend Themes
1. Fragrance-free Products - There is an increasing demand for fragrance-free body washes and bath products that are gentle on the skin and suitable for various sensitivities.
2. Vegan and Cruelty-free - Consumers are seeking vegan and cruelty-free personal care products that align with their values and ethical choices.
3. Multi-purpose Products - There is a growing trend towards multi-use body washes and bath products that offer versatility and convenience.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the demand for innovative fragrance-free body washes and bath products that cater to different needs and preferences.
2. Sexual Wellness - The sexual wellness industry has the opportunity to expand beyond the basics and offer a complete line of products, such as body washes, that enhance intimate experiences and create a thoughtful atmosphere.
3. Natural Skincare - The natural skincare industry can tap into the market for vegan and cruelty-free body washes and bath products that prioritize natural ingredients and sustainable practices.