In September, we posted about the rise of rented luxury. Now, a new site, Fractional Life, brings all of the fractional luxuries together into one portal.
In my opinion, this trend will continue to evolve. Over the last year, we've already seen a number of posts about fractional luxury, including exotic car time shares and handbag rentals. What's next?
Implications - There are a variety of luxury possessions up for fractional ownership from yachts to condominiums, vineyards, supercars, private jets and even designer purses. Live life to the fullest, or at least look like you do, with these rented luxury items that will make you look and feel like life is worry-free.
Fractional Life
A Slice of Bling
Trend Themes
1. Rise of Fractional Luxury - The rise of fractional luxury will continue to evolve and may include exotic car time shares and handbag rentals
2. Luxury Rental Services - Consumers can now enjoy a variety of luxury possessions up for fractional ownership from yachts to condominiums, vineyards, supercars, private jets and even designer purses
3. Luxury Experiences on Demand - This trend is all about making luxury experiences accessible on demand and could include customized luxury travel packages.
Industry Implications
1. Hospitality - The hospitality industry has the opportunity to offer customized fractional luxury experiences to guests
2. Transportation - The transportation industry can participate by offering luxury rental options such as yachts, private jets, and exotic cars
3. Fashion and Design - The fashion and design industry can benefit by offering designer handbags and other items for rental, making high-end fashion more accessible to a wider audience.