Forgotten Skincare sets itself apart as a brand that offers targeted solutions for areas of the body that are underserved, such as the underarms or the inner thighs. In The Strip Down & Raise Up Bundle, the brand includes The Original Underarm Brightening Deodorant Cream and The Down Low Inner Thigh Serum, both of which offer brightening benefits.
While the deodorant cream is powered by beneficial natural ingredients such as barberry and salicylic acid, the serum for the inner thighs makes the most of a potent combination of niacinamide, licorice root and papaya extract.
As the brand identifies, there are thousands of searches a month for terms like "underarm darkness" yet there are few products that are safe and effective.
Solution-Oriented Skincare
Forgotten Skincare Addresses Issues That Aren't Commonly Addressed
Trend Themes
1. Targeted Skincare - Opportunities for new and established skincare brands to create targeted solutions for underserved areas of the body.
2. Natural Ingredient Skincare - Potential for brands to use beneficial natural ingredients in their skincare products for safe and effective solutions.
3. Brightening Skincare - Growing demand for brightening skincare products that address specific concerns such as underarm darkness or inner thigh discoloration.
Industry Implications
1. Skincare - Innovative skincare brands have an opportunity to create specific targeted solutions to address common problems not addressed by mainstream products.
2. Beauty - The brightening skincare trend presents opportunities for beauty brands to create products that cater to the growing demand for skin brightening solutions.
3. Natural Products - The use of natural ingredients in skincare is a trend that is fast gaining popularity, and presents opportunities for both new and established brands looking to create natural and sustainable skincare products.