In the last few years, Aldi has sold upward of 30 to 40 million pigs in blanket products over the holiday period and in 2024, the discount supermarket chain is dropping the Plant Menu Ultimate Footlong Vegan Pig in Blanket for vegetarian and vegan shoppers. The pork-free sausage and wrapped in smoky vegan bacon offers more of the bites customers love in an extra-long format to spice up seasonal entertaining—all while meeting the rise for festive, plant-forward eats from shoppers.
Responding to customer demand, Aldi is also reintroducing the fan-favorite Plant Menu Vegan Pigs in Blanket and other new seasonal plant-based products like the Specially Selected Nut Roast, Specially Selected Sprout Gratin and Plant Menu Stuffed No Turkey Crown. Aldi's largest vegan and vegetarian range to date boasts prices that start at just £1.99.
Footlong Meatless Appetizers
Aldi's 2024 Christmas Range Includes a Footlong Vegan Pig in Blanket
Trend Themes
1. Footlong Vegan Appetizers - Aldi's introduction of the Plant Menu Ultimate Footlong Vegan Pig in Blanket highlights rising consumer interest in plant-based variations of traditional snacks.
2. Seasonal Plant-based Products - The expanding variety of holiday-themed vegan options, such as Specially Selected Nut Roast and Plant Menu Stuffed No Turkey Crown, reflects a shift towards festive, meat-free dining experiences.
3. Budget-friendly Vegan Foods - With prices starting at £1.99, Aldi's extensive plant-based range demonstrates increasing affordability of vegan products to cater to cost-conscious shoppers.
Industry Implications
1. Plant-based Food Industry - The development of meat-free holiday dishes like the footlong vegan pig in blanket signifies strong growth in the plant-based food sector.
2. Retail Supermarkets - Supermarkets like Aldi expanding their vegan offerings for the holidays represents a strategic move to attract a broader customer base.
3. Holiday Food Manufacturing - The demand for innovative vegan holiday foods, such as nut roasts and sprout gratins, points to potential growth opportunities in seasonal food manufacturing.