Carl's Jr. is apparently getting in on the footlong fast food game with their new footlong cheeseburger. This cheeseburger is actually a foot long and is made on what looks to be sub bread.
I can't even wrap my mind around what it would be like to eat a footlong cheeseburger. So far, there has only been a confirmed sighting of the footlong cheeseburger at a Carl's Jr. in California, but if the Golden State makes this burger a hit, I wouldn't be surprised to see a national roll-out.
I am eagerly anticipating a commercial featuring Paris Hilton eating this footlong burger. Ohh yeah.
Footlong Cheesburgers
Carl's Jr. Combines the Beefiness of a Burger With the Length of a Sub
Trend Themes
1. Footlong Fast Food - Disruptive innovation opportunity: Develop footlong versions of popular fast food items to cater to customers looking for larger portion sizes.
2. Giant Sandwiches - Disruptive innovation opportunity: Create giant sandwiches using sub bread as a unique selling point to differentiate from competitors.
3. Novelty Food Items - Disruptive innovation opportunity: Introduce novelty food items, like a footlong cheeseburger, to generate curiosity and attract customers.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Bring the footlong concept to the fast food industry by exploring footlong versions of popular menu items.
2. Sandwiches - Disruptive innovation opportunity: Reimagine sandwiches by creating giant versions using sub bread for a unique and attention-grabbing offering.
3. QSR (quick Service Restaurants) - Disruptive innovation opportunity: Innovate in the QSR space by introducing novelty food items, such as footlong burgers, to create buzz and attract customers.