Foodora's Foodstrology graphics were created in celebration of National Astrology Day, serving as a quirky guide to eating in accordance to one's birth chart.
The guide, which was posted on the company's social media platforms feature an aesthetically pleasing, abstract Venn diagram that features two sections, 'Type 1' and 'Type 2.' These types represent the differing personalities of each sign, and contain slightly different iterations of food choices. The 12 graphics contain humorous and informative lines that describe the eating habits and dietary preferences for each of the star signs, boasting phrases like "emotional nourishment," "herbal tea like an absolute queen," or "prefers to eat with others but doesn't like sharing."
At the bottom of each image, Foodora warns readers that these graphics were taken for entertainment purposes, and are not to be taken seriously.
Food-Themed Astrology Graphics
Foodora's 'Foodstrology' Graphics Celebrate National Astrology Day
Trend Themes
1. Food-themed Astrology - Creating food-themed astrology graphics to cater to consumers' interest in both astrology and food.
2. Quirky Guide to Eating - Developing unique and humorous guides to help consumers make food choices based on their zodiac signs.
3. Entertainment-based Marketing - Using entertaining and visually appealing content to engage consumers and promote brand awareness.
Industry Implications
1. Food Delivery - Offering astrology-based food recommendations as a value-added service for food delivery platforms.
2. Astrology - Integrating astrology into food-related content and services to cater to astrology enthusiasts.
3. Social Media Marketing - Leveraging creative astrology-themed graphics to engage and attract social media users.