To promote their ‘We have fun with food’ slogan, Good Food TV Channel commissioned a team of food stylists to create a ‘foodscape’ of famous London landmarks.
Photographer, Carl Warner, led a team of five food stylists who spent three weeks cutting, carving, molding, and gluing together hundreds of pieces of food from 26 different fruit and vegetables to construct models of the Houses of Parliament, the London Eye, the Tower Bridge, St Paul’s Cathedral, and the Gherkin.
Roopa Gulati, spokesperson from the Good Food channel, expressed her amazement with the end result, "This is a stunning image which has quite literally transformed the London skyline through good food proving that fun with food in a creative and light-hearted way is the way forward."
Scrumptious City Foodscapes
Food Stylists Make London Landmarks That Look Good Enough to Eat
Trend Themes
1. Food Styling - Exploring innovative ways to creatively transform food into art and design.
2. Promotional Foodscapes - Using food as a means to promote brands and cities in a visually appealing manner.
3. Creative Food Campaigns - Utilizing food to create eye-catching and memorable marketing campaigns.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to use food as a medium for brand promotion.
2. Marketing and Advertising - Opportunity for marketers to explore unique and unconventional ways of promoting brands and products through foodscapes.
3. Art and Design - Opportunity for art and design professionals to venture into the world of food styling and create unique pieces of edible art.