These ads for McCormick convey the message that by using their brand of mustard, your food will not only taste better, but "look" prettier as well. As much as I love the muscle-flexing chicken (that humor often works for advertising), leaving people with a "taste" for their mustard rather than having the food "pose" for the ads would have been much more effective.
The ads were created by advertising agency Publicidad Augusto Elías, México with creative direction by Ricardo Curiel, Lluís Monsó and Luis Monsó. The copy was written by Ricardo Curiel and Valeria Rojas.
Bodybuilding Poultry
McCormick Products Make Food Nice to Look At
Trend Themes
1. Visual Appeal in Food - The trend of enhancing the visual appeal of food products presents an opportunity for disruptive innovation in food presentation techniques.
2. Humorous Advertising - The trend of using humor in advertising campaigns opens up disruptive innovation opportunities in creating memorable and engaging brand messaging.
3. Brand-driven Consumer Perception - The trend of conveying brand superiority through product appearance offers disruptive innovation potential in creating compelling narratives around product quality.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of visual appeal in food to create innovative packaging and presentation methods that captivate consumers.
2. Advertising - The advertising industry has the opportunity to innovate by exploring new and creative ways to incorporate humor into campaigns and effectively capture audience attention.
3. Condiments - The condiments industry can capitalize on the trend of brand-driven consumer perception by exploring innovative ways to visually enhance product packaging and communicate brand superiority.